Atomic Shelf — book marketing for indie authors
3.2×

that's the average lift our authors see in their first 90 days.

0videos produced to date
0hours of watch time generated
0free promo downloads driven
0indie authors running the system

Atomic Shelf is one system that coordinates every piece so each amplifies the next. 3.2× average sales lift in 90 days. See every service in detail.

THE FRAGMENTED STACK Video freelancer Deals ARCs Ad manager separate hire Reviews vs. ATOMIC SHELF Video + Content ARC Reviews Preorder Campaigns Free Promo + Deal Sites Listing Optimization Reader Apps (ShelfMates + StoryPals) Managed Amazon Ads ONE TEAM Separate: $1,500–$5,000+/mo no shared analytics Atomic Shelf: $79–$499/mo everything coordinates FRAGMENTED vs. CONNECTED
Chapter One

Video, without you ever touching a camera.

Readers discover books through video. We produce 60+ genre-matched short-form videos per month — scripts, content, posting — and you never touch a camera.

60+
short-form videos produced for your book each month
  • Scripts written to your genre's reader psychology
  • Book trailers and long-form YouTube included
  • Live on TikTok, Shorts, and Reels
VIDEO PRODUCTION ATOMIC SHELF
Chapter Two

Nobody buys from a stranger with zero reviews.

50+ reviews on your listing before your campaigns go live — managed ARC, genre-matched readers, platform layering by budget.

50+
honest reviews targeted per campaign at our top tier
  • ARC readers from our own genre-matched network
  • Reviews in place before campaigns go live
  • Genuine feedback only — no paid or incentivised ratings
THE REVIEW TRADEOFF Budget ARCs Low cost Fast results Quick turnaround But: Low credibility No video support No ad integration Pro ARCs Higher cost Pro reviewers Industry reach But: Low review rate No video support No ad integration Editorial Review Premium cost Prestige signal Strong credibility But: 7–9 week wait May be negative No promo at all ATOMIC SHELF Reviews + video + promo + ads Managed end-to-end Reviews before launch Platform layering based on your budget EACH PLATFORM, ONE PIECE
Chapter Three

The people who watched. Now the people who bought.

Most authors run ads on cold traffic with no reviews. We turn ads on only after video and reviews have warmed the audience — every dollar retargets readers who've already seen your book.

+20%
average sales conversion lift after listing optimization
  • Certified Amazon Advertising Partner
  • A+ listing page written, designed, and built for you
  • Campaigns retarget readers your video already reached
  • Ads launch after reviews + content are in place — never before
THE ADVERTISING TRAP Most authors 1. Write book 2. Run Amazon ads 0 reviews · cold audience budget burns Atomic Shelf 1. Video warms audience 2. Reviews build trust 3. Listing converts traffic 4. Ads close the loop compounds Video → awareness Reviews → trust Listing → conversion Ads → scale
How it works — in order

Nothing here works alone — and that's the point.

i

Preorders open the shelf early

We drive traffic to your preorder listing weeks before launch so your book opens with orders already stacked.

ii

Video finds the readers

Genre-matched short-form content goes live on TikTok, Shorts, and Reels where readers already spend time.

iii

Reviews make the click worthwhile

ARC readers from our network leave honest early reviews so your listing looks credible before campaigns go live.

iv

The listing earns the sale

Rewritten copy and an A+ page convert the traffic that lands on your listing.

v

Launch day lands with a stacked rank

Every preorder converts to a day-one sale at once, giving Amazon's algorithm a concentrated rank signal.

vi

Free promos move the rank

A newsletter feature during your KDP free days drives a download spike that holds rank into paid sales.

vii

Reader lists pay off forever

ShelfMates and StoryPals build an audience you own — every new release reaches them at no extra cost.

viii

Campaigns bring them back to buy

Amazon campaigns retarget readers your content already warmed — the data feeds back and the system sharpens.

Want the numbers behind each stage? See real results by tier

Chapter Four

A free day that pays for itself in rank.

A newsletter feature timed to your KDP free days, coordinated with video and reviews, drives a concentrated download spike that holds rank into paid sales.

2,400+
average downloads per newsletter feature
  • Newsletter feature timed to your KDP free days for maximum rank impact
  • Genre deal-site blasts layered on promo days
  • Builds your also-bought row — better organic discovery for weeks
  • One slot per quarter on Momentum, monthly on Growth
THE DAILY SHELF FREE promo daily downloads FREE BOOK NEWSLETTER
Chapter Five

Don't launch to an empty room.

We stack preorders from your own audience weeks before launch — every preorder converts to a same-day sale, concentrating your rank spike.

68
weeks of preorder campaign runway built into Momentum and above
  • Preorder listing setup — pricing, release date, and metadata checked
  • ShelfMates / StoryPals subscribers notified as soon as preorders open
  • All preorders land as same-day sales, concentrating your launch-day rank spike
PREORDER WINDOW LIVE rank wk 1wk 2wk 3 wk 4wk 5wk 6 wk 7 PREORDER TO LAUNCH-DAY SPIKE readers, queued
Reader apps

A reader list that's yours, not the algorithm's.

Algorithms change. Our apps build a reader list that's yours — genre-matched people who've opted in to hear about books like yours, ready for every release you ever make, and first in line the moment a preorder opens.

Adult fiction

ShelfMates

Romance, thriller, fantasy, sci-fi — readers tag the genres they follow and get matched to new releases. Your book lands directly in the hands of people already looking for it, preorder link included.

Children's books

StoryPals

Parents browsing for their kids' next read, sorted by age range and reading level. Your picture book or early reader shows up at exactly the right moment for the right family — preorder or otherwise.

Plans

Pick the level. We handle the rest.

Every tier is built around consistent, genre-matched video — content clicks are tracked on all of them, so you can see exactly what your videos are sending toward your listing. Higher tiers add reviews, preorder campaigns, managed Amazon advertising, and newsletter features. Expected results are 90-day averages across active clients. Have questions first? Read the FAQ.

Foundation
$79
per month
  • 80 short-form videos monthly
  • 1 professional book trailer
  • Listing copy audit & rewrite
  • Preorder listing setup & back-of-book links
  • ShelfMates / StoryPals access
  • Content clicks tracked
  • Content only — no managed campaigns
Expected results by month 3
Video views15k–40k
Content clicks300–800
Listing visits120–350
Estimated sales lift+8–15%

Content builds your audience before campaigns begin. Results compound — month 6 typically outperforms month 3 by 2×.

Commit & Save

3 months$213 → $192
You save$21
6 months$474 → $379
You save$95
12 months$948 → $711
You save$237
Save up to 25%
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Growth
$499
per month
  • 100+ premium videos monthly
  • 2 cinematic trailers, 1 theme song
  • ARC & beta reader campaign — 25 reviews
  • Premium A+ listing build
  • Preorder campaign — 8-week countdown series
  • 1 newsletter feature per month
  • Managed Amazon campaigns included
  • Content clicks tracked
Expected results by month 3
Content clicks/mo900–2,000
Preorders secured200–420
Free promo downloads2,400–4,800
Reviews gained18–25
KU page reads boost+90–150%
Estimated sales lift+60–110%

A longer preorder runway plus monthly newsletter features create recurring rank spikes that compound. Authors on Growth typically cover their full plan cost through royalties by month 4–5, operating at net positive from month 6.

Commit & Save

3 months$1,497 → $1,347
You save$150
6 months$2,994 → $2,396
You save$598
12 months$5,988 → $4,491
You save$1,497
Save up to 25%
← Back to plan details
Get started
PUT THE WHOLE SYSTEM TO WORK

The readers are out there. Let's go find them.

160+ indie authors are running the full system. One team, one system, 3.2× average lift — every month.

New: The Atomic Launch Playbook

Every plan now includes our 6-module onboarding course — from the discovery problem through reviews, launch mechanics, advertising, and compounding. You'll know exactly what's happening at each stage and why.

Modules: The Discovery Problem · Video · Reviews · Launch Mechanics · Listing & Ads · Compounding & Next Book